It’s a brave brew world

If you find yourself thinking, “I need coffee without spending $8,” — that’s exactly why we’re here with $3.80 long blacks. We’ve always been a little obsessed with making good coffee affordable. Not in a slap a-freebie sticker on it to get a long line kind of way—but how it makes you feel like you’ve discovered something special that also happens to be wallet-friendly.

Why Only Orchard Road and Tourist Attractions?

It’s where everyone ends up—eventually. Foreigners, expats, and locals alike all cross paths here. Whether shopping, staycationing, or simply going out with friends, there’s this strange draw. and it feels lively all the time, any day, most hours. So instead of opening at other places and hoping the crowds show up, we go to them.

More Us, But Never Boring

You’ll find us in two formats:

• Coffee popups, where we just show up in a corner for a few months, using the original decor of the location —limited food, but still serving our full suite of coffee using VA machines - with every item under $10

• Full-service, where we bring the entire experience—deli-style decor with tight spaces, packed seats, solid tunes, and the kind of hospitality that makes you feel you’ve been coming for years - with every item under $20

A Little Ambitious

The goal? For the rest of 2025, it’ll be a new outlet every three months, stepping up to one every two months in 2026, and one each month in 2027. And our headline act is to have an ASTRA in every major shopping mall along Orchard Road. It’s bold—we know—yet it’s not about chasing growth, but basically wherever you are, you’re never more than a short walk from a coffee fix that won’t wreck your wallet.

So Far, So Good

Outlet 1: Claymore Connect, Orchard Road — Opened March 2025
Outlet 2: Wheelock Place, Orchard Road — Opening June 2025
Outlet 3: Announcing soon on Scotts Road — September 2025
Outlet 4: Announcing soon too, also on Scotts Road! - November 2025

Because we keep operations lean (single staff 80% of the time, overheads 20% of revenue, food mostly made in-house with a zero-waste mindset), our outlets run in the black—usually from month one. We’re not after big numbers as we’re happy stacking steady small wins, instead of bleeding red ink for a year—likely longer.